1988 Bush VS. Dukakis

"Hey, Pal"

Transcript

Museum of the Moving Image
The Living Room Candidate
"Hey, Pal," Dukakis, 1988

MAN: Hey, pal. How about a couple hundred billion? I'll pay you right back.

(Man laughs.)

[TEXT: 1980: NATIONAL DEBT: $900 BILLION]

MALE NARRATOR: This is what the Republicans call managing the economy.

MAN: Hey, pal. Half a trillion. Just to kind of get me over the hump.

[TEXT: 1985: NATIONAL DEBT: $1.8 TRILLION]

MALE NARRATOR: They should call it mortgaging our children's future.

MAN: What's another trillion between friends?

[TEXT: 1988: NATIONAL DEBT: $2.6 TRILLION]

MALE NARRATOR: They've tripled our national debt.

MAN: Hey, pal, just a few more years. That's all I need.

[TEXT: WE CAN'T AFFORD THE REPUBLICANS. The Democrats: From Town Hall to the Nation.]

MALE NARRATOR: Sorry, pal.

Credits

"Hey, Pal," Dukakis-Bentsen Comm, Inc., 1988

From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/1988/hey-pal (accessed June 19, 2025).

Share

To link to or forward this video via email, copy and
paste this URL:

Save

1988 Bush Dukakis Results

Ronald Reagan—the first president since Eisenhower to serve two full terms—had presided over a renewed national optimism, but there were dark clouds on the horizon as his presidency drew to a close. The federal deficit was soaring out of control. The revelation that profits from American sales of weapons to Iran were illegally routed to the Nicaraguan contras spawned a major scandal. Wall Street was in turmoil following several insider-trading scandals and the October 1987 stock market collapse. The stage was set for one of the most bitter presidential campaigns in recent history: Vice President George Bush, who portrayed himself as the rightful heir to the Reagan revolution, versus Massachusetts Governor Michael Dukakis, who offered a traditionally Democratic vision of increased government spending on health care, child care, education, and housing. The Bush campaign used brutal television advertising to portray Dukakis as an ineffective liberal who would gut the country’s defense system and let convicted murderers out of prison. Hoping voters would dismiss the attacks as unfair, Dukakis refused to counterattack until late in the campaign. By then it was too late.