The Living Room Candidate - Transcript
"Sturdy Lifeboat," Eisenhower, 1952
[TEXT: EISENHOWER answers AMERICA]
MALE NARRATOR: Eisenhower answers America.
MAN: General, I'd like to get married, but we couldn't live on the salary I get after taxes.
EISENHOWER: Well, the Democrats are sinking deeper into a bottomless sea of debt and demanding more taxes to keep their confused heads above water. Let's put on a sturdy life boat in November.
"Sturdy Lifeboat," Citizens for Eisenhower, 1952
Maker: Rosser Reeves for Ted Bates and Co.Video courtesy of the John F. Kennedy Presidential Library.
From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/1952/sturdy-lifeboat (accessed February 1, 2023).