2000 Bush VS. Gore

"Successful Leader"

Transcript

Museum of the Moving Image
The Living Room Candidate
"Successful Leader," Bush, 2000

MALE NARRATOR: He's been hailed as the Republican Party's best hope to win the White House.

[TEXT: "The GOP's best hope for 2000." -Fortune]

MALE NARRATOR: As governor, he signed the two largest tax cuts in Texas history.

[TEXT: 3 Billion Dollars in Tax Cuts]

MALE NARRATOR: He reduced the growth of state government spending to the lowest in forty years.

[TEXT: reduced rate of spending]

MALE NARRATOR: He improved public schools by restoring local control, raising standards, and returning to basics.

[TEXT: improved public schools...local control...high standards...returning to basics]

MALE NARRATOR: He cut welfare rolls in half.

[TEXT: cut welfare rolls in half]

MALE NARRATOR: Reduced junk lawsuits and cut juvenile crime thirty-eight percent.

[TEXT: reduced junk lawsuits...cut juvenile crime 38%...www.georgewbush.com]

MALE NARRATOR: George W. Bush. A compassionate conservative leader. A fresh start for America.

[TEXT: George W. BUSH: a fresh start]

Credits

"Successful Leader," Bush for President, Inc., 2000

From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/2000/successful-leader (accessed May 14, 2025).

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2000 Bush Gore Results

Domestic concerns were at the heart of the 2000 presidential campaign as Vice President Al Gore and Texas Governor George W. Bush sparred over a relatively small group of key issues, including prescription drug plans for senior citizens, the future of Social Security, education, and the economy. Each side claimed that the other’s economic plan would result in increased deficits. Gore’s commercials claimed that Bush’s planned tax cuts were irresponsible, and Bush’s commercials claimed that a Gore administration would squander the budget surplus through big spending, bringing back the days of high deficits. With the economy in good shape, and with the public seemingly uninterested in foreign affairs, the election was a battle for the center. The commercials for both campaigns attempted to create warm images of their candidates with soft background music.

Conspicuously missing from the commercials was reference to the sex scandal and impeachment that marred the last two years of the Clinton presidency. The election was the closest in American history, determined by a margin of just 537 votes in Florida. A series of intense legal battles over the Florida recount was not resolved until a controversial 5-4 Supreme Court decision 36 days after the election.

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