LRC News

Monday, September 22, 2008
Politico Articles Looks at How Campaigns Use "Phony Ads"

With the amazing quantity of ads being released by the campaigns and by advocacy groups, it is important to note that some of these ads barely appear at all on TV. Instead, their prime target audience is the media. Jonathan Martin's article "Campaigns Use Phony Ads To Drive Message" on Politico explores this phenomenon. Martin quotes Republican media consultant Heath Thompson: "With cable news stations, talk radio, and blogs driving news coverage like never before, the advent of the 'video press release' was inevitable...They provide ready-made content for internet, radio, and cable. And because those mediums now drive network coverage as much as the other way around, it allows campaigns to get their message out more than they ever would off a print press release."