LRC News

RSS Feed RSS
Friday, October 17, 2008
Obama Wins Ad Age's "Marketer of the Year" Award

Barack Obama...or perhaps, the brand "Barack Obama" has been chosen as "Marketer of the Year" by Ad Age magazine. Obama won the vote, among hundreds of advertising executives and vendors, beating out Apple and Nike, among other brands. In a quote from the Ad Age article:

"I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers," said Angus Macaulay, VP-Rodale marketing solutions "To see what he's done, to be able to create a social network and do it in a way where it's created the tools to let people get engaged very easily. It's very easy for people to participate."