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Thursday, October 9, 2008
Obama Continues Targeted Ad Campaign, with Nevada and Spanish-Language Ads

The Obama campaign continues to focus on health care in its ads. The two latest ads on the issue are targeted to specific voter groups; one ad is for the battleground state of Nevada (calling McCain's plan an "idea we should send back to Arizona"), and one is a Spanish-language ad on taxes and health care benefits, targeting Latino voters in Florida, Colorado, New Mexico, and Nevada.

The Washington Post reports on Obama's extensive targeting of Latino voters. Here is an excerpt from the article:

"While the importance of the Latino vote is obvious in Colorado, Florida, Nevada and New Mexico, Latinos have been less of an electoral force in Indiana, Michigan, North Carolina, Pennsylvania and Wisconsin. 'In the home stretch, as things get tighter in places like Indiana, the Hispanic community will play a key role and could actually tip the election if the race is decided by a couple of percentage points,' explained Obama campaign spokesman Federico de Jesus. 'While they don't have the large percentage like Nevada or Colorado, they could help tip the results in our favor.' That's why the Obama campaign and DNC plan to spend at least $20 million on Latino voter recruitment, registration, staffing and advertising through Election Day."

Obama health care ad for Nevada:

Obama Spanish-language TV ad on taxes and health care: