Errol Morris, the acclaimed documentary filmmaker (The Fog of War, The Thin Blue Line, Standard Operating Procedure), has created a series of ads, and related website, People in the Middle for Obama, with testimonials from a wide range of citizens explaining why they are voting for Obama. The ads are targeted at undecided voters. Here, Peggy Morgan, an evangelical Christian, explains that "in balance, Senator Obama has more to offer me and I think he really cares...Obama's a Christian, I'm a Christian, and I'm voting for him."

Morris also used interviews with real voters to create a series of independent ads for John Kerry in 2004: