User Playlist Selection of Campaign Commercials from 1952 to 2008

How's That Again, General?

Transcript

Museum of the Moving Image
The Living Room Candidate
"How's That Again, General?" Stevenson, 1956.

[TEXT: HOW'S THAT AGAIN, GENERAL?]

MALE NARRATOR #1: How's that again, General? In the 1952 campaign the General complained about the cost of living. He promised his televison audience:

EISENHOWER [clip]: If people can afford less butter, less fruit, less bread, less milk...Yes, it's time for a change.

MALE NARRATOR #1: How's that again, General?

EISENHOWER [clip]: Yes, it's time for a change.

ESTES KEFAUVER: This is Estes Kefauver. The General's promise to bring down prices was another broken promise. Since the Republicans took office the cost of living has reached its highest point in history. Today the consumer can buy less food, less housing, less clothing, less medical care than he could in nineteen hundred and fifty-two for the same money. The General promised a change for the better, and we got shortchanged for the worse. Think it through.

[TEXT: Vote For STEVENSON, KEFAUVER, WAGNER. Vote Row "B" Nov. 6.]

MALE NARRATOR #2: Vote for Stevenson, Kefauver, Wagner and your local Democratic candidates. Vote Row "B."

Credits

"How's That Again, General?," Stevenson-Kefauver Campaign Committee, 1956

Maker: Norman, Craig, and Kummel

Video courtesy of the John F. Kennedy Presidential Library.

From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/1956/hows-that-again-general (accessed November 14, 2019).

Share

To link to or forward this video via email, copy and
paste this URL:

To embed this video in a web page, copy and
paste this code:

Save

Flash or Javascript disabled
The Living Room Candidate is a great source for video content to use in teaching your class about political campaigns and elections. It has campaign commercials going back to 1952.

The commercials are sorted by election year and political party. There are also premade playlists built around specific topics, and you can register to create your own playlist (like this one).

You can read more about how to use The Living Room Candidate to teach campaigns and elections here.

There are many ways that you can use this in class. You could look at the history of campaigns, and analyze how they've changed. You could compare ads and try to identify what makes them effective. You can also use them to teach media literacy and evaluate whether or not they're truthful.

And if you're a history teacher teaching Modern U.S. History, you could simply use them to teach a Presidential election. They're great bits of flavor to help make things more real and tangible.
Disclaimer: The opinions expressed in this user-generated playlist are those of its author and do not necessarily reflect the views of the Museum of the Moving Image or its staff.
Click on thumbnail to view video
 
How's That Again, General? Jingle Ike at Gettysburg Vietnam Change Welfare Safire Statue of Liberty No Maverick Crisis Ike for President