User Playlist 1988 Commercials

New Era

Transcript

Museum of the Moving Image
The Living Room Candidate
"New Era," Dukakis, 1988

(Background music, cheers and applause.)

[TEXT: JULY 21, 1988.]

MICHAEL DUKAKIS: We're going to build the kind of America where hard work is rewarded, where American goods and American workmanship are the best in the world. That's what this election is all about.

MALE NARRATOR: He turned around the ten-year economic slide and created a boom that has made Massachusetts one of the hottest economies in the country. He brought people together, created over 400,000 jobs and pushed personal income to the highest levels in the nation. He erased a massive deficit, balanced ten budgets in a row and cut taxes five times. It wasn't a miracle. It was leadership.

(Cheering and music in background.)

DUKAKIS: By working together to create opportunity and a good life for all, all of us are enriched, not just in economic terms but as citizens and as human beings.

MALE NARRATOR: For a new era of economic greatness in America, Michael Dukakis for president.

[TEXT: Dukakis/Bentson)

Credits

"New Era," Dukakis-Bentsen Comm, Inc., 1988

Original air date: 08/10/88

From Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012.
www.livingroomcandidate.org/commercials/1988/new-era (accessed April 5, 2026).

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